Google Advertising, also known as Google Ads, is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content, and generate mobile application installs within the Google ad network to web users.

Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay for each click on their ads. These ads can appear on Google’s search engine results pages (SERPs), partner websites (through Google AdSense), YouTube videos, and various other Google-owned platforms and partner sites.

Advertisers create campaigns within Google Ads, specifying their target audience, budget, ad formats, and bidding strategy. They can choose from various ad formats, including text ads, display ads, video ads, shopping ads, and app promotion ads, tailored to their specific marketing goals and target audience.

Google Ads provides advertisers with robust tools for tracking ad performance, analyzing audience insights, and optimizing campaigns to improve return on investment (ROI). With its extensive reach and powerful targeting capabilities, Google Ads is a popular choice for businesses looking to increase their online visibility, drive traffic to their websites, and generate leads or sales.